Customers agree that t interacting with a customer care rep that is knowledgeable factors into having a great experience. Customers want to deal with staff members that are information-aware, which is why every business should embark on providing relevant training for its employees in the customer support team.
Interacting with a customer service rep that can provide accurate and relevant information concerning products and services on offer instills a confidence in customers. The reality however is a truly grim picture. It is not uncommon to see said reps furiously typing away and searching for information as customers stand in line or wait on the phone. Even more unfortunate is when a company’s customer staff member is struggling even with the FAQs. Such a customer would be excused and even justified for their reluctance in coming back to the business.
Businesses such as artificial grass companies have found that the level of information-awareness and product knowledge that their customer reps project influence client attitudes and ultimately sales volumes. With so many varieties to choose from, clients appreciate a customer service team with an in-depth knowledge of each, clearly highlighting the benefits of one over the other and the ability to make recommendation backed by an understanding of product features.
A customer service rep that is information aware is also in a better position to identify and match products with a particular client’s needs. In addition, the agent can personalize every interaction with a client if they have knowledge of previous transactions the client has had with the business. It is always a pleasant experience when a company can appreciate a client’s continued loyalty and even thank the client for specific transactions.
Customers are a rational lot and would understand the need to refer to a superior over certain enquiries. What is unsettling, and it is definitely bad for business has to wait every other time to speak to a supervisor over issues that the customer service rep should have a knowledge and clear understanding of to better serve customers.
Information aware customer service agents have much lesser handling times and serve more clients on a typical work day compared to their counterparts who are not as versed. This helps in avoiding or at least reducing any build-up of frustrated clients awaiting feedback.
Up to 98% of customers in several surveys say that engaging with a knowledgeable customer care agent is crucial to an excellent customer experience. It is a quality that cannot be neglected as it is crucial to the satisfaction of the business’ greatest asset, which is the client.